"I Dove You, Mom" promo pack for Mother's Day 2012
Mother's Day weekend was abuzz and I caught myself shopping again in the supermarket hoping to find something special for my own mother and of course, to all my mommy friends out there.
I chanced upon the most eye-catching promo pack among all other Mother's Day promotions in Metro Gaisano Ayala. Dove seems to have done it again with their "I Dove You, Mom!" promo pack @ P199 which already includes Dove Roll-on Original 40ml, Dove Cream Bar Blue 100g, Dove Shampoo 90ml, Dove Conditioner 90ml and a free pouch. Not the most affordable but Dove products are more associated with the upper class and thus the higher price and cash- out. Savings of P49 is not bad at all considering that it can be the perfect traveling or overnighter kit for oneself and of course, as a present. Uniliver anyway has other brands targeted for the mass population.
The first time I was impressed with Dove was its Valentine’s Day viral video posted on their Youtube channel by the people behind Dove Men + Care. It was so touching that I was in tears by the end of the video (being the hopeless romantic that I am). It moved me enough to even post it on Facebook and tagged all my hopeless romantic girlfriends. I don’t know what men think of after they saw the video, but definitely top-of-mind NOW for me is Dove Men + Care when it comes to men’s deodorant plainly because the ad was funny, sweet, touching, and not the normal machismo and over confidence portrayed by Rexona and Axe TV ads. While Rexona and Axe portray confidence as getting hot chicks and being able to accomplish the unbelievable, Dove Men + Care really put an emotional spin that is more realistic, believable, and heart-warming. After all, doesn’t it take an enormous amount of confidence to pull off a live sing-and-dance to surprise a wife, fiancée, or girlfriend?
Although the "I Dove You, Mom!" promo pack is small in scheme compared to their viral video, it still reminded me of the humor and catchiness that I have associated Dove with. Excited to see what more they can come up with.
I chanced upon the most eye-catching promo pack among all other Mother's Day promotions in Metro Gaisano Ayala. Dove seems to have done it again with their "I Dove You, Mom!" promo pack @ P199 which already includes Dove Roll-on Original 40ml, Dove Cream Bar Blue 100g, Dove Shampoo 90ml, Dove Conditioner 90ml and a free pouch. Not the most affordable but Dove products are more associated with the upper class and thus the higher price and cash- out. Savings of P49 is not bad at all considering that it can be the perfect traveling or overnighter kit for oneself and of course, as a present. Uniliver anyway has other brands targeted for the mass population.
The first time I was impressed with Dove was its Valentine’s Day viral video posted on their Youtube channel by the people behind Dove Men + Care. It was so touching that I was in tears by the end of the video (being the hopeless romantic that I am). It moved me enough to even post it on Facebook and tagged all my hopeless romantic girlfriends. I don’t know what men think of after they saw the video, but definitely top-of-mind NOW for me is Dove Men + Care when it comes to men’s deodorant plainly because the ad was funny, sweet, touching, and not the normal machismo and over confidence portrayed by Rexona and Axe TV ads. While Rexona and Axe portray confidence as getting hot chicks and being able to accomplish the unbelievable, Dove Men + Care really put an emotional spin that is more realistic, believable, and heart-warming. After all, doesn’t it take an enormous amount of confidence to pull off a live sing-and-dance to surprise a wife, fiancée, or girlfriend?
Although the "I Dove You, Mom!" promo pack is small in scheme compared to their viral video, it still reminded me of the humor and catchiness that I have associated Dove with. Excited to see what more they can come up with.
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